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​Shifts in language create shifts in thinking, offering new perspectives and pathways forward in the change you seek to make.
If you’re looking for a new approach to communication that's informed and inspired by the science of change and the values of compassion, connection and curiosity, you'll find it here.
New program. Complex ideas. Diverse audiences.
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You need to connect, explain, inspire.
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No matter your role, project or objective, you'll be using words for that.
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Budgets may be tight, but words are free.​
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Learn and apply the science of language-driven change.
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Discover how to use words strategically to create the change you seek to make.
What we do
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Build skills and capacity for language-driven change through training and mentoring.
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Research and analyse how language influences perception, reasoning and decision-making.
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Distill complex information into clear, actionable messages through synthesis, editing and iteration.
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Create campaigns and content that change hearts, minds and actions.
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Design and refine prompts by applying the science of human communication to AI communication.
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Integrate advanced AI methods, cognitive linguistics, and significant cross-domain, multi-media copywriting and editing experience, to create high-impact, values-aligned language.
Who we work with
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People, organisations and agencies driving positive social and environmental change.​​​
Our recent projects span:
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Social connection and inclusion
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Community leadership and changemaking
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Community resilience and disaster recovery
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Community philanthropy
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Social justice and advocacy
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Nature conservation and environmental education
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Climate change education and adaptation
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Landcare and Coastcare
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Water and natural resource management
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Urban and rural liveability and transformation of public infrastructure.
Why it works
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Our work is grounded in 30+ years of cross-sector experience spanning research, education and communication.
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We synthesise a rare combination of insights and expertise across cognitive linguistics, marketing communication, social neuroscience and ecological science, combined with deep experience in interdisciplinary science communication. This makes our strategies cohesive, evidence-based and designed for systemic impact across diverse audiences.
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Our values-based approach centres compassion, connection and curiosity as foundations for individual and collective resilience.
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