Values-Led messaging

Values-Led messaging

Values-Led messaging

Change the conversation


If you work in advocacy, education or communication, you need to understand how words work - mostly beneath the level of conscious thought - to prime values, activate bias, shape perception and ultimately guide attitudes and behaviours.


We offer workshops, training, and strategic communication guidance to build your skills and capacity:

  • learn how to recognise message framing

  • create powerful message frames and reframes

  • understanding the crucial role of conceptual metaphors in shaping perception

  • apply the science of human values priming to messaging

  • put it all together to create values-led messages that change conversations.

© Words for Change 2020