Want to connect, engage and create positive change?


Learn how to apply a new approach to messaging that combines research from the cognitive, behavioural and social sciences with the practice of marketing communication.

Words for Change provides training and strategic communication support to build your skills and capacity in Embodied Communication - our unique approach that applies the science of communication to communication:

  • learn how word choices shape emotion (feelings), cognition (thoughts) and behaviour (actions)

  • understand the neuropsychology of hope and fear based messaging

  • learn how values, frames, metaphors and imagery influence perception and reasoning

  • apply the science of human values motivation and values priming

  • create empowering message frames and reframes

  • bring it all together to create purpose-driven values-based messages that activate compassionate community-orientated values and change conversations for good.