Values-based messages that change conversations

We create messages that engage compassionate values and activate positive change on social and environmental issues.


How can we help you?



Strategic communication planning guided by an adaptive change narrative. Where are you now and where do you want to be? We’ll apply an evidence-based systems-thinking approach to design an adaptive communication plan that engages shared values, shifts attitudes and shapes behaviours to take your audience on a journey from where they are now to where you want them to be.


We love working with people, organisations and institutions at all scales who are navigating complex communication challenges in an uncertain world. 

Values-based messaging

Values-based messaging and framing to engage, persuade and activate change. We'll guide you through the process of understanding how your word choices can activate compassionate or selfish values and how such priming influences audience perception and behaviour.


We work with you to develop compelling messages based on shared values as a foundation for your communications. We help you frame and reframe your messages so they are clear, agentive and create a clear vision of positive change focusing on what you do want, rather than fighting against what you don't want.


Training & Workshops

Build skills and understanding in values-based communication, framing and messaging. If you work in community education, social and environmental advocacy or have a tricky issue to communicate you need to understand how words work - mostly beneath the level of conscious thought - to prime values and shape attitudes and behaviours.

Words for Change offers a flexible workshop and training program to build your skills and capacity in values-based messaging including learning how to recognise and create frames and how to reframe your messages to get better outcomes.


narrative & Persuasive writing

Need help to get your point across? We offer specialist narrative and persuasive writing services across formats including promotional products, website content, social media content, media releases, fact sheets, summary and synthesis documents, research reports, and campaign and advocacy materials.

We also offer high-level scientific writing services across the life and social sciences and specialise in synthesising complex topics into easily-understood stories for lay audiences.

copyediting & Proofreading

Engage an Accredited Editor to ensure your text is clear, consistent and correct. We edit books, papers, reports, articles, flyers, web content, specialist communication products, presentations and everything in between.


We offer structural editing, copyediting and proofreading depending on the requirements of your project.

We respectfully maintain your voice while ensuring your work is clear, consistent and correct, and appropriately written for your audience. 

academic & thesis editing

Specialist academic, thesis and textbook editing. We offer particular expertise in the life and social sciences but edit and proofread text prepared across a range of disciplines.


We edit academic reports, journal articles and PhD theses to exacting standards, conforming to style and publishing requirements. We also offer experience and expertise in reviewing, copyediting and proofreading textbooks, activity books, question and answer sets and teacher resources across subjects at primary, secondary and tertiary levels.

© Words for Change 2019