"Great workshop presented with knowledge, understanding and passion."

"Very interesting and valuable session, I learnt heaps!"

"This framing approach is scary brilliant!"

"Very stimulating, more people need to hear this."

"Absolutely brilliant, should have been plenary."

"It has given me the tools and motivation to keep going."

"Thank you, it was excellent - very thought-provoking and I anticipate will be very useful."

Workshops and Training

Let's get stuck into a deeper exploration of values, frames and metaphors and how the words we use in our communications engage attitudes and behaviours that can either help or hinder your cause.

 

We'll use real-life examples from politics, environmental and climate change advocacy, social justice campaigns and more to build your understanding of how the values and frames you engage can prime your audiences into receptive or defensive mindsets.

 

We'll explore the role of conceptual metaphors in message framing, examine inherent human bias and its impact on cognition and discover why you must avoid negation in your communications and always create a positive vision of what you do want, which takes people with you, rather than fighting against what you don't want, which just disempowers and disconnects.

We'll finish by working on real-life examples from your organisation so you feel confident and equipped in the art and science of values-led messaging to change conservations. 

"Facts need frames! As a person who values facts to back up arguments, this was a critical point."

Flexible training and workshop programs

adapted to meet the needs of your group or organisation.

Topics include:

  • Understanding values priming

  • Messaging and metaphors

  • Messaging framing and reframing

  • Values-led communication

  • A values-based approach to climate change messaging

half day and full-day formats available or tailored to your needs.

After attending a Words for Change workshop I plan to...

"Think more about different ways to frame messages"

"Be more strategic in my messaging"​

"Explore my own use of language and work towards creating compassionate communications"

"Put my learnings into action in my personal and professional life"

"Use this framing to make granting pitches"

"Incorporate this into my everyday language"

"Use words differently"

"Utilise these tools"

"Reconsider my communication approach"

"Speak differently when I am trying to change people's minds"​

"Change the way we frame our message"

"Use what I've learned in my work"

"Review and reframe my messaging!"

© Words for Change 2020