"Great workshop presented with knowledge, understanding and passion."
"Very interesting and valuable session, I learnt heaps!"
"This framing approach is scary brilliant!"
"Very stimulating, more people need to hear this."
"It has given me the tools and motivation to keep going."
"Thank you, it was excellent - very thought-provoking and I anticipate will be very useful."
Workshops and Training
Let's get stuck into a deeper exploration of values, frames and metaphors to understand how the words we use in our communications engage attitudes and behaviours that can either help or hinder your cause.
We'll use real-life examples from politics, environmental and climate change advocacy, social justice campaigns and more to build your understanding of how the values and frames you engage impact your communication outcomes.
We'll explore the role of conceptual metaphors in message framing, examine bias and its impact on cognition and discover why you must always create a positive vision of what you do want, rather than fighting against what you don't want, which just disempowers and disconnects your audience.
We'll finish by working on real-life examples from your organisational context so you feel confident and equipped in the art and science of values-led messaging to change conservations.
After attending a Words for Change workshop I plan to...
"Think more about different ways to frame messages"
"Be more strategic in my messaging"
"Explore my own use of language and work towards creating compassionate communications"
"Put my learnings into action in my personal and professional life"
"Use this framing to make granting pitches"
"Incorporate this into my everyday language"
"Use words differently"
"Utilise these tools"
"Reconsider my communication approach"
"Speak differently when I am trying to change people's minds"
"Change the way we frame our message"
"Use what I've learned in my work"
"Review and reframe my messaging!"
Flexible training and workshop programs
adapted to meet the needs of your group or organisation.
Understanding values priming
Messaging and metaphors
Messaging framing and reframing
A values-based approach to climate change messaging
Neuropsychology of messaging
Embodied Communication: Feel, know, do
More than Words
Half day and full-day formats available or tailored to your needs.