Neuropsychology of Messaging
New for 2021, Words for Change is offering training in the neuropsychology of messaging.
We'll consider the impact of message primes at the cellular and hormonal level to better understand why anxiety, guilt and fear-based messaging is personally corrosive and ultimately ineffective.
We'll look at emotion as a physiological and behavioural feedback and delve into mirror neurons and contagion to gain a different understanding of social proof.
We'll discuss how this knowledge can be applied to drive positive behaviour change and learn some fascinating brain basics along the way.