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The frame decides what we see, what we miss, how we feel, what we know and how we'll act.
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Draw your attention and awareness to the hidden influence of framing on perception and reasoning.
Design campaigns and messages with strategic intent.
FIND THE RIGHT WORDS
New project? Complex issue? Tricky audience? Unsure how to start or just stuck somewhere because...language.
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Strategic clarity depends on our language choices. Language neurally activates thought. Intentional shifts in language create the conditions for insight and open up entirely new lines of thought and possibility.
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Together, we'll work through a process to clarify the change you seek to make and how we can use language-driven behaviour change strategies to get there.
"I wanted to let you know how much I value the brand language assets you have developed. It was amazing to have the brand language in place and available as a critical reference tool. I reference it almost daily and I hope you have seen your work reflected time and time again in our social posts, newsletters, brochure-ware, website and more. It really is a wonderful asset to have and while it is a very slow burn, we are building profile and generating momentum and I believe our messages are resonating with our donors and our community."
LANGUAGE-DRIVEN CHANGE
Words activate frames and encode values with significant, yet mostly undetected impacts on perception, reasoning and judgement. ​
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I'll work with you to plan or review your strategic language, by conducting a comprehensive linguistic analysis of framing effects.
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Among other things, we'll consider: what's in the frame? what mental models are triggered? what values are activated? what's highlighted? what's hidden? what other framing options are available to ensure my message is seen, heard, understood and acted upon?
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