Climate Change Messaging
Words for Change provides training and support in values-based climate change messaging.
We need to take a comprehensive and considered approach to this most complex communication issue. Training builds your knowledge and understanding of:
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psychosocial biases and resistance to climate change science and how to overcome these through messaging
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critical messaging concepts and their application to climate change messaging
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Human value motivations; how to prime ‘greater good’ community-orientated values in messaging (and avoid unhelpful and counterproductive value primes)
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framing and reframing climate change:
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to emphasise hope over fear
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to reduce the psychological distance of climate change from ‘there, then and them’ to ‘here, now, together’
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to connect and cross scales
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setting your message purpose and tips to strengthen your message
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spreading your message: who, when and how.

