Values-based Messaging

What is values-based messaging and how can it help you connect with your audience to change hearts, minds (and policies)?

My approach to values-based messaging brings together an understanding of human values motivation and priming with framing effects and how the words we use influence reasoning, mostly beneath the level of conscious thought.

I can work with you and your organisation to develop your understanding of values and frames and how you can apply this knowledge a as critical foundation of your change strategy.

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How are you framing your messages?