Values-based Messaging
What is values-based messaging and how can it help you connect with your audience to change hearts, minds (and policies)?
My approach to values-based messaging brings together an understanding of human values motivation and priming with framing effects and how the words we use influence reasoning, mostly beneath the level of conscious thought.
I can work with you and your organisation to develop your understanding of values and frames and how you can apply this knowledge a as critical foundation of your change strategy.
